soft drink Pepsi

Pepsi is one of the soft drink majors that has kept its number one position for long and is confident of maintaining it in the future. They are maintaining their number one position through innovative campaigns like the WOW game.

The History

The ‘Brad's Drink' which later on went on to become ‘Pepsi Cola' and eventually turned into ‘Pepsi' was initially launched in the 1900s.The most sought after soft drink, Pepsi has conquered the market like no other drink could. The summer of 1898 saw a young pharmacist in North Carolina named Bradham tried a combination of juices and syrups to come up with a new combination of drink to make his customers happy. He succeeded and gave us what we now as Pepsi. The taste and the fizz of the Pepsi soft drink registered in the consumer's mind and the sales kept growing. This landmark achievement grew, the markets of the product boomed and in a few years time established itself as a most successful brand of all times.

The campaigns of the soft drink

Pepsi's campaigns have always been interesting and increased their sales. The initial ones were centered around the World War encouraging the navy and the army to drink Pepsi and do the needful for the country. Later on other eye-catching slogans like ‘More bounce to the Ounce', ‘Be Sociable, have a Pepsi', ‘Now its Pepsi for those who think young' and many others took the advertising of the soft drink to another level.

The Baby Boom

The Baby Boom was a revolutionizing advertising concept in America that changed the attitudes of many while at the same time introducing the ‘diet Pepsi'. This led to the era of ‘new generation' and the ‘youngistaan' .At every point of their growth, Pepsi could easily identify with their consumers and that was exactly the reason for their tremendous growth. With the sales figures booming every year and people enjoying the taste of the drink like no other, Pepsi is sure to maintain its position of the numero one Indian soft drink.

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